Eastern Kentucky Clothing Brand Spreading its Appalachian Aesthetic Worldwide
MOREHEAD, KY. - Founded by brothers Jared and Josh Ravenscraft in Morehead, Kentucky, New Frontier Outfitters is slowly building a cult following among enthusiasts of retro-outdoors wear and seekers of American blue-collar chic.
The summer after Josh Ravenscraft graduated from high school in 2016 and Jared Ravenscraft earned his bachelor’s degree from Morehead State University, the brothers worked as janitors in the local high school.
They wanted to scrape together just enough money to start something small — hiking hats “for people to go out and adventure in,” Jared Ravenscraft said.
Today, New Frontier Outfitters has a brick-and-mortar store in Morehead with outposts in Pagosa Springs, Colorado, and Cave Run Lake in Kentucky. The brothers say they regularly ship hats, shirts and other gear across the country and the world.
To read more about the story behind this global clothing brand, check out this article written by The Courier Journal.
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