Branham named Business and Innovation Champion at SOAR Innovation

PAINTSVILLE, Ky. – Brittainy Branham has been named a Business and Innovation Champion of SOAR Innovation. She will serve Johnson, Martin, Lawrence, Magoffin, and Floyd counties. Branham will work out of an office on the Mayo campus of Big Sandy Community and Technical College in Paintsville, Ky.

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SOAR Innovation is a new partnership between Shaping Our Appalachian Region, Inc. (SOAR) and the Kentucky Cabinet for Economic Development’s KY Innovation office. SOAR Innovation will assist existing small businesses and entrepreneurs whose business or idea has the capability to expand existing markets or create new markets by leveraging technology.

“Brittainy is an experienced sales and marketing professional that has demonstrated experience helping businesses grow throughout Kentucky and West Virginia,” said Ryan Jones, director of SOAR Innovation. “She also understands the role technology plays in expanding and creating new markets for small businesses throughout the region.”

Branham comes to SOAR Innovation from Fairway Outdoor Advertising where she served as an account executive.

“I am honored to have the opportunity to work alongside like-minded individuals committed to transforming Appalachia Kentucky,” said Branham. “The work of SOAR Innovation is something that can serve as a catalyst to both small business owners and entrepreneurs who have innovative ideas.”

Branham earned her undergraduate degree in business from the University of the Cumberlands in 2017. She also serves as the President of Friends of Jenny Wiley, a non-profit organization based in Prestonsburg, Ky., and treasurer for the Oddfellows Lodge 293.

As a Business and Innovation Champion, Branham will work throughout his service area to identify and build relationships with existing small businesses that have the desire and capacity to scale-up utilizing technology through methods of e-commerce, export, etc.

For more information about SOAR Innovation, visit its website or connect on social media via Facebook, Twitter, and Instagram.

Branham can be reached at (606) 280-1564 or by email at